Is such technology really an essential in our lives? Or is it what we call demand driven technology? If you asked me, the main culprit to this wild goose chase is the media. Obviously, people would never want to buy something which they do not know about. We often see or hear about new mobile phones being introduced into the market and these ads most often painstakingly try to attract consumers. Having such ads being repeatedly shown by the means of mass media, the agenda setting function is too, being at work. The audience, gets the misconception that THIS is the trend and they should get something like that in order not to be ostracized by remaining society. People no longer think of getting they NEED, it is more of what they WANT these days.
Come on, how many of us actually need a mobile phone to stay connected with the internet at all times? Besides those who does not own a life in reality, I cannot really think of any other reasons of having that function. And when will we ever need a phone which allows us to watch movies or any videos for entertainment purposes? We have large LCD screen televisions and movie theatres for all that. Only a fool would stare at a teeny-weeny screen for hours when there are so many other alternative forms of luxurious viewing sensations. However, we seldom negative comments as mentioned in advertisements, this, once again, proves the biasness of the media. Mass media has the ability to take over the minds of the consumers and allow them to perceive what is being portrayed in the broadcasted ads. This may not happen overnight but it alters the mindsets of the audience indirectly and gradually, as said in the cultivation theory.
Spending unecessary money on things that we do not need is being pure wasteful, especially when we are about the go through an economic crisis. People should be careful with what is seen on the media, for some of these messages are biased towards whoever benefits the media and make consumers buy the desired products. Just remember, think carefully before taking a stand and not be a slave of the media!